This Privacy Policy explains the data practices of Media Agency (we, us, or our). It applies when we provide media
strategy, creative, production, advertising, social media, analytics, influencer, events, public relations, or related
services; communicate with you; or operate our website and digital channels.
1. Information we collect
We collect information that is relevant to our relationship and services. The categories may include:
• Business and contact information: names, roles, company details, email addresses, phone numbers, postal
addresses, and preferred communication methods.
• Account, engagement, and billing information: service agreements, statements of work, project
correspondence, invoices, payment status, and tax or procurement records.
• Campaign and audience information: brand guidelines, approved creative, media plans, campaign
performance, audience insights, customer lists, pixel or conversion data, and advertising-platform data supplied
or authorized by a client.
• Website and device information: IP address, browser, device identifiers, pages viewed, referral source, cookie
preferences, and similar usage information.
• Content and communications: messages, briefs, feedback, recordings, images, video, event registrations,
survey responses, and other materials you choose to provide.
2. How we use client data
We use information only as needed for the purposes below and consistent with our contractual, legal, and ethical
obligations:
• Plan, create, place, manage, optimize, measure, and report on campaigns and other agreed services.
• Set up and administer accounts, verify permissions, coordinate with client teams, and provide support.
• Process transactions, maintain business records, prevent fraud, manage risk, and comply with law.
• Improve our services, workflows, website, and security using aggregated, de-identified, or otherwise appropriate
information where feasible.
• Send relevant service notices and, where permitted or with consent where required, share agency news,
research, or event invitations. You may opt out of marketing communications at any time.
3. Our role when handling client-provided data
Where a client provides personal data for us to process on its behalf – for example, customer lists, campaign leads,
website-event data, or platform audiences – the client generally determines the purpose and means of processing. In
those cases, we act as a service provider or processor and follow the client’s written instructions, applicable
data-processing terms, and law. We do not use that data for our own independent marketing, sell it, or disclose it
outside the client engagement except as permitted by those terms or required by law.
Data handling and sharing
4. Legal bases for processing
Where applicable law requires a legal basis, we process personal data to perform a contract or take steps at your
request; comply with a legal obligation; pursue legitimate interests such as operating and securing our business;
protect vital interests; or obtain consent. You may withdraw consent at any time, without affecting processing
already carried out.
5. Cookies, analytics, and advertising technologies
Our website and approved campaign properties may use cookies, pixels, SDKs, and similar technologies to
remember preferences, understand usage, measure effectiveness, and, where permitted, deliver or measure
advertising. You can manage browser cookies or use available consent controls. Disabling certain technologies may
affect some website functions. For client campaigns, the client remains responsible for providing any notices and
consent mechanisms required for properties it controls, unless our agreement says otherwise.
6. When we share information
We may share relevant information with the following recipients, subject to confidentiality, security, and contractual
controls:
• Our personnel and contractors who need access to perform their work and are bound by confidentiality
obligations.
• Service providers that support hosting, collaboration, analytics, media buying, payment processing, IT, security,
communications, professional advice, and other operational functions.
• Advertising, media, production, and technology partners that a client authorizes or that are necessary to
carry out an agreed campaign.
• Authorities or other parties when we reasonably believe disclosure is required by law, legal process, or to
protect rights, safety, property, and security.
• Successors in connection with a reorganization, financing, merger, acquisition, or sale, subject to appropriate
safeguards.
We do not sell personal information. We also do not disclose client-confidential information to competitors or use it to create marketing products for unrelated clients.
Your choices and our safeguards
7. Retention
We retain information only for as long as reasonably necessary for the purposes described in this policy, to deliver
services, resolve disputes, enforce agreements, and meet legal, tax, accounting, or reporting obligations. Retention
periods vary by data type, contractual requirements, and legal obligations. At the end of the relevant period, we
delete, anonymize, or securely archive information as appropriate.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information from
unauthorized access, loss, misuse, alteration, and disclosure. These may include access controls, least-privilege
permissions, authentication measures, encryption where appropriate, vendor diligence, staff training, and
incident-response procedures. No method of transmission or storage is completely secure, so we cannot guarantee
absolute security.
9. International transfers
We and our service providers may process information in countries other than the country where it was collected.
When transferring personal data internationally, we use safeguards required by applicable law, which may include
contractual commitments, transfer assessments, or other recognized mechanisms.
10. Your privacy rights
Depending on your location and our role, you may have rights to request access to, correction of, deletion of,
restriction of, or a portable copy of your personal data; object to certain processing; withdraw consent; or opt out of
certain targeted advertising or sharing. To exercise a right, contact us using the details below. We may verify your
request and will respond in accordance with applicable law. If we process information solely for a client, we may
direct your request to that client.
11. Children’s privacy
Our services are not directed to children, and we do not knowingly collect personal data from children except where
a client engagement expressly and lawfully requires it with appropriate notices, consent, and safeguards. If you
believe a child has provided personal data to us without authorization, please contact us so we can take appropriate
action.
12. Changes to this policy
We may update this policy to reflect changes in our practices, services, or legal requirements. We will post the
revised version with a new effective date and provide additional notice when required by law. Material changes will
not reduce protections for client-confidential information without appropriate notice or agreement.
13. Contact us
For questions, requests, or complaints about this Privacy Policy or our data practices, contact:Media Agency Privacy Team
C-243, Golden I, Techzone IV, Greater Noida West, 201318
info@exprosight.com
www.exprosight.com